International toy dealer Jeffrey Levy who specializes in fine diecast and tinplate models regards promotional activity as an essential part of the image of Mint & Boxed – His London-based business. Jeffrey has advertised his business widely in all the toy collecting journals both in Britain and overseas and at Gloucester Train & Toy sale in June he mounted a ‘blanket campaign’ to advertise his shop by giving every single visitor to the show a ‘Mint & Boxed’ carrier bag. Said Jeffrey: “Anyone who visits a swapmeet needs a bag to carry their toys. Even those who didn’t buy from me got one. It’s all part of the Mint & Boxed service.”
